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Return to Table of Contents From: David Bailey Date: 10-15-06 15:52 pm Subject: How to make a good title ID: 1 Message: There are a lot of companies out there that have their own 'gimmicks' to making a good title for a web page. There is one that I use and find very helpful in web promotions. Robert Woodhead has this to say about creating good titles for your pages: Most people make the mistake of using a page title that's good for people but lousy for the search engines. Big mistake. A title like "Bill Phillips - Real Estate Broker" is a disaster! The golden rule is this: All your most important keyphrases should be in the TITLE tag. So what you do is look at your keyphrases, make a list of all the important words, and create a title tag that uses them. Also, keep in mind that browsers only display the first few words of a title tag (whatever fits into the title bar of the window). So while the first sentence of your title tag should be "human readable", the rest can be just a list of keyphrases. There is some debate as to whether a very long title tag is a good thing or a bad thing when it comes to search engines. Some people are concerned that a very long title tag might result in the search engines deciding the page is a "spam page." I'm waffling on this issue right now. Based on the available (scanty!) evidence, my advice is to keep the title between 15 and 20 words. But you might want to try longer title tags on some of your pages, just to see what happens! So Bill Phillips might have a title that looks like this: <TITLE>Real Estate in Wilmington, North Carolina - New Hanover County - Buying Selling Renting Houses Homes Apartments Commercial Property Office</TITLE> The reason for this is that the three most important places to have keyphrases and phrases are your title tag, your meta tags, and your first paragraph. You want them to all contain the same important words; this increases your keyphrase density and improves your rankings. For more from Robert: If you have a website you want to promote, you should check out SelfPromotion.com. It's a resource for do-it-yourselfers where you can learn to prepare your pages for the search engines, then use a sophisticated url submission robot to submit your webpages to all the important search engines and directories. You'll also find tutorials about website promotion, submitting to yahoo, and much more. Best of all, you can use the site for free -- if you like it, pay what YOU think it's worth! The guy who runs it has reinvented tipping! Return to Table of Contents Thread: Search Engines and My Web Site - David Bailey 09-08-06 13:10 pm       Page Titles missing or inaccurate are bad for placement - David Bailey 10-14-06 17:05 pm             How to make a good title - David Bailey 10-15-06 15:52 pm Respond to this message Here: From: Email: (optional) Subject: Add Picture (jpg only) or File (Word, Excel, PDF, Gif, PNG or text): Message:

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